using anchor text is extremely important. If you do have a choice, you always want links to use anchor text. What is anchor text? anchor text is the words that you click on to when you are clicking on a link. here are two examples ( SEO and orlando search engine marketing). Google and the other engines see this as a good way to figure out what your site is about. If everyone links to you using (CLICK HERE) then google will assume you site is mainly about clicking. This is exagerrated, but usually you want click here to be used only during call to actions and not for link building. Whenever you get a chance to have someone link to you. Have them use anchor text with your keywords, and http://www.orlandosearchenginemarketing.com