The Most Important Thing In Search Engine Optimization

The most inportant thing you can do in SEO is go out and get backlinks to your website from other credible websites. It sounds to simple, but it works. Of course it gets deeper than that, but for the most part, that is SEO summed up in a nutshell. The trouble is that there are really only two ways to get links to your website online. The push methods, and the pull methods.

Push Method Of Getting Links

The push method is going out and begging for links, putting you site in directories, article marketing, forum posting, and blog posting. It does work, but it is extremely tedious and a constant uphill battle. Think of it as going to networking event where the only people in the room are realtors, stock brokers, and insurance agents. Not that there is anything wrong with those professions, but they are all their for themselves.

Pull Method Of Getting Links

The pull method of getting links works a little bit differently, and is rarely talked about by SEO companies except for the best. This is where you do exactly what you should have been doing all along, and creating extremely valuable, or interesting content for your target customers. It could be a blog post that comments on a hot topic asking people to join in the conversation, or a really good tutorial on how to do something. It could be a poll, or a contest. Whatever it is, make sure it is what the reader is looking for, and not a sales page. Those come later. Focus on providing great content for the sake of great content and getting it out there, and you will begin to drive more traffic.

Please fill in the information below to recieve your free copy of the  Local Search Checklist. You only need to enter your phone number if you are interested in being contacted about services. It is not necessary to recieve the free pdf.
Name:
Email:
Phone Number:

Social Media | Pay Per Click | Search Engine Optimization | Organic Seo | Local Search Optimization | Law Firm SEO | Realty SEO

“There are millions of business on the internet that have no idea how to get noticed.”

They are unaware of even the most basic search engine optimization techniques that all traffic to pour into your website. We specialize in small and medium firm SEO. We can help your business increase your natural search rankings in the major search engines to develop free long term traffic sources, that your business can turn into revenue.

SEO Consulting Services

Our SEO company has been able to help dozens of small and medium size businesses improve search rankings over the past several years using sound, proven, legal strategies. We know what works, and more importantly what does not work.
To get you started, here are several things your business should be doing to optimize you sites business building potential:
Keyword Research And Selection – The beginning of any online process should be proper keyword research. It is the foundation stone of all your online efforts, and can make or break whether you ever become successful online. This step allows you to know what people are looking for, and how competitive the market is. Often times, small business can generate substantial traffic, and have great success for no other reason than the fact that their competitors are targeting the wrong keywords, and they are targeting the right ones. Orlando search engine marketing are experts at keyword research, and pride ourselves on the ability to train new businesses on a regular basis.

Website Content

Many people never realize, that for a search engine to rank your site, it has to know what it is about. How would it know without lots of great content such as articles, stories, images, and videos? Users want information when they go online. The more great, relevant, sincere information you have for them in all forms, the better users will like your site, and the better it will rank in the search engines.

SEO or Search Engine Optimization

Search engines look for key information in certain standardized places on a web page. The funny thing is that most pages do not have it. You can bet that the well ranked pages do. SEO optimization of your site is essential to getting great placements in the search engines. One thing many people do not know about SEO is that it only needs to be done to your page once, unless you want to change the words are targeting. Most SEO marketers will gladly make you pay a monthly fee to optimize your site. We believe in educating our clients. While SEO is important to getting good rankings. SEO is not the only factor that goes into getting to the top of the rankings.

Link Building

Along with on-site SEO, link building is the most important part of the puzzle to getting ranked high on organic search results. Not all links were created equal however. In fact, some links can actually get you BANNED from the search engines. Getting links from bad neighborhoods like casino’s or pornography is a one way ticket to the domain graveyard. On the positive side, if you can get links from relevant websites, that have content on the same topics as you do, then you will move up much faster and be viewed as an authority. Google also ranks websites with what they call page rank. google.com has the highest page rank, 10/10. really popular sites like digg.com or aol.com usually have 6 ,7, or 8′s. While you site most likely get to that stature ( If it did you would be a millionaire many times over) The higher your rank, the easier it is to rank high in the searches. Also, links from these high ranked domains carry more weight, than small unknown websites. Link building is one of the areas the differentiates Orlando Search Engine Marketing from our competitors. We have the ability to get the links needed, and avoid that bad ones. Most companies stop and simple SEO and charge thousands.

Ethical “White Hat” Search Engine Optimization

With so much at stake for the top search spots, undoubtedly some professionals resort to illegal or unethical search ranking techniques to build manufactured rankings. While many customers say “what’s wrong with that. I would love to do that.” Unfortunately Google and the other search engines actively search for those that attempt to cheat the system, and remove them from their rankings.

SEO That Works

Like some other professions, online marketing and SEO in general is full of people that say they know what they are doing, but really do not. They either use out of date strategies, that no longer work, or simply have no idea what they are doing. We have redone SEO on countless websites that we not done right the first time when the customer hired the wrong SEO company.
We always give a performance guarantee and inform your of the realistic expectations of the effects of our SEO services.

Why Hire a Search-Engine Optimization (SEO) Professional?

Over 80% of internet users find websites by using search engines. In fact, after considering email, using search engines is the number one activity most people do online. With numbers like that, how can you afford not to get the most out of the immense volume of traffic the search engines have to offer. It is essential in the current and future market, to develop a search engine marketing strategy.

OrlandoSearchEngineMarketing.com makes it easy to develop this strategy and successfully implement it to drive your business forward.

The way people use search engines to find information, products, and services makes the perfect channel to funnel highly targeted qualified leads to your website. Search engine traffic has been shown to convert higher than almost any other form of advertising. That is why it is essential for any business to develop and effective search engine marketing strategy for their marketing goals. This usually includes professional search engine optimization combined with PPC management. Highly visible first page listing on the major search engines such as Yahoo, MSN, and most importantly GOOGLE, can drive thousands of potential customers  a day to your website. The best thing about this is that you have the ability to control who you wish to target based on your optimization and content.

The three main components to a well rounded, and effective search engine marketing strategy are (PPC) or Pay Per Click, Search Engine Optimization, and Ethical Link Building. PPC is the process of paying a set fee for a specific action. In the case of PPC you pay a certain fee for every time someone click on your ad. This can be highly effective. To get more information visit our PPC information page. Search- Engine Optimization is the process of restructuring a sites architecture and content so that it ranks higher in the search engine results. The higher it ranks, the more traffic you will recieve. Unlike PPC, which appears as “sponsored listings”, “organic listings” appear in the normal results of the search engines. This means you do not pay a fee every time someone clicks on them. There are hundreds of factors that go into deciding which sites are ranked at the top. Additionally, each search engine uses their own parameters. Luckily for you, and not for your competitors, organic and paid listings can be ethically manipulated by us to get better results through proven search engine marketing and optimization techniques.

Orlando Search Engine Marketing  has helped dozens of companies achieve the results they were looking for. Our clients begin to see results within the first month and continue grow.

Search-Engine Optimization requires an extensive commitment of resource from highly skilled professionals, of time and expertise.

Do you have a Search Engine Optimizaton strategy?

A top ranked website for a competitive term can mean thousands, and even millions of dollars per year to the website that holds that search position. A top-ranked website is often the main catalyst for a business enjoying sustained and measurable market share growth.

Orlando Search Engine Marketing has a team of expert Search Engine Marketing professionals that are capable of designing, implementing, and managing every aspect of your short and long term SEM strategy? Give us the opportunity to work with your marketing manager or website developer to get you to the top of the world of search.

[contact-form 2 "Free Analysis And Proposal"]

Law Pay Per Click

Should you be doing pay per click advertising online?

Absolutely! The key is doing it right. first you have to know what pay per click (PPC) is. PPC is when you pay an advertiser like Google to show your ads in a variety of places. If can be incredibly profitable and bring instant traffic. The best part about it is that it is entirely measurable. Anytime you have a choice between advertising that is hard to measure and advertising that is easy, choose easy. You can tweak and enhance your advertising  focus easily, thereby raising your ROI. Pay per click can suck up a lot of money if you do not know what you are doing. Orlandosearchenginemarketing.com does provide pay per click management services, but we will give you some starting points if you want to rough it yourself. Start simple, don’t get 1000′s of words. In fact, start with one word. The word that you think would be most likely to lead to a conversion. If you are looking for an injury attorney and you are in Orlando, try Orlando injury attorney. Make four different ads and see which one does the best. Most important! Make sure that you have conversion tracking set up so that you can monitor how many hits lead to a sale. This is so important and many don’t use it. I write a whole book on this topic, but this is just an overview.

Law Firm Organic Marketing

How do I get people to visit my site?

This is difficult… No it is not. How do you market your law firm in the real world. You get marketing materials everywhere you can think of, establish yourself as an expert and network, build an ethos. These are all things that put information outside of the bricks that are your law office. Doing the same online should be intuitive. Submit articles on your expertise to article directories such as Ezinearticles.com on a regular basis. This will establish you as an expert, and people trust experts who give them free information. Make video’s that educate people on what to do in the event of something. If you are an auto accident attorney, make a quick video about what steps they should take to cover themselves in the event of an accident. Submit them. Video ranks extremely well and it is engaging. Become active in community discussions online, or have someone do it for you.

Social Media For Law Firms

This is incredibly important. If you can claim your space as the leading expert in a society or group of people online, then they will turn to you. Social media includes websites like digg.com. When you right a story, submit it to digg, and the many others. It will provide yet another way for your free information, to be seen.

There are many more that you can do, and there are pages I could right on each one of these. The point is to start somewhere. Or…. Start with us. The point of this article is not sell to you, but to inform you. If you are willing to take the countless hours of time to learn how to get the most out of marketing online then go for it. A lot of the information is out their. It is not all good, but it is out there. If instead you believe that you are better getting billable hours at something your firm is great at…Law, and allowing us to use our highly effective expertise in Online marketing. Please contact us for a free consultation.

Utilizing keyword highlighting has lost some of its effects as of recently but it is still worth doing if you want to go all out. The use of either the italic of bold function allows you to accent what is important.

Quote from craigslist

“There’s a reason REAL Seo’s charge $125/hr and up.
We know what we’re doing.

1) Your own site is generated by WordPress. A FREE blogging tool
2) “all in one SEO pack” is a free addon for wordpress. it doesnt count as legitimate SEO. I use it. its nice, but not for business use.
3) you have 19+ xhtml warnings and invalidity. ranging from malformed tags to proprietary tags, on just the homepage..
4) you’re text overlaps in your video section. you might want to consult a designer.
5) your own site doesnt have pagerank
6) you have an alexa rank of 14 MILLION, you wont even show up on the first 5 pages unless you have a rank of under 2m
7) Snakeoil SEO’s like you give REAL Seo’s like me a bad name. people don’t trust us anymore.
your domain is longer than 12 characters. typically that’s too long for the avg user to remember.
9) it is ABSOLUTELY IMPOSSIBLE to get any page rank in days.
10) your site’s linking structure uses ID’s and not keyword based text strings. SE’s have no use for that.

please, don’t lie to people. you’re clearly not better, nor can you rank in DAYS.
checkout seomoz or something like that to learn some better technique.
i may seem to come off harsh, but its quite irritating to earn a living when everyone undercuts your price, screws up a potential client, and then the client doesn’t want to have anything to do with our services anymore.

the reason i charge $125/hr is because i will monitor several ranges of traffic, manage keywords, placement, and site programming. SEO is a service, not a 1 time product.
goodluck to you and your business. ”

Our Response Post

Hello,
We are a small startup SEO business in the orlando area. We are looking to trade office space for SEO services on a regular basis. We can deliver what you are looking for. We have the skills and knowledge to get you ranked or we will let you know in advance. I felt that is was a bit amusing that another SEO company in the area decided to take the time to try a discredit us, so I decided to quote the post here. I figured I would like you to make an informed decision. In the quoted post above there are several statements. Some true, some not. All the ones relating to our website are true. We are not web designers (though we know some great ones that we can use to complete your project under our supervision). We can build a website for you in exchange for office space, but it will be a simple clean site similar to ours. We will use a wordpress or joomla system to do so. These are content management systems which will allow you to update your site without an expensive web master every time you want to post a picture. The gentlemen who posted this negative comment mentions pagerank. What he means by “page rank” is that Google ranks sites on the internet on a credibility scale using a number 0-10 10 being the best. A very credible site would be a three or higher. Our website has a pagerank of zero. It has that because it is about 3 weeks old, and you cannot force pagerank. It take time to get. No getting around it. He refers to “alexa rank” as well. Alexa is a company that ranks all the indexed pages on the web in order of popularity. really anything under a million and the Alexa rank is pretty much meaning less. Again, it is very difficult to develop a high alexa rank in a manner of weeks. Also, we have been developing our small roster of clients sites instead of our own. He mentions our domain being longer than 12 characters. We wanted something called url relevancy. That means Google looks at our site and see’s what our site is about in the domain. If you have been promoting your site for years and it is huge, this is irrelevant, but if you are a small business trying to rank you law firm it is invaluable. Also we are targeting those searching on the web that will not have to type our domain anyways. We use a seperate simple small domain for business cards. It redirects to our main site. I will not explain the last comment on the list because it is simply false. More importantly, we are simply an effective group that has not been around long enough to have a long track record. Call us, ask us to prove what we can do, and we will. No smoke and  mirrors.

using anchor text is extremely important. If you do have a choice, you always want links to use anchor text. What is anchor text? anchor text is the words that you click on to when you are clicking on a link. here are two examples ( SEO and orlando search engine marketing). Google and the other engines see this as a good way to figure out what your site is about. If everyone links to you using (CLICK HERE) then google will assume you site is mainly about clicking. This is exagerrated, but usually you want click here to be used only during call to actions and not for link building. Whenever you get a chance to have someone link to you. Have them use anchor text with your keywords, and http://www.orlandosearchenginemarketing.com

We love these types of posts, because they give us  a chance to do what no one else in our business does. Take responsibility for our work. We will be posting the progress of the site periodically so everyone can watch its growth. This is a totally new site. The domain was just registered yesterday. In a matter of weeks the site will begin to have steady traffic, and within 2 months, are target is 1000 unique targeted visitors per day. That was quite a low number for us, but we did something a little different.  We have our work cut out for us. The site is not even live yet, has not been indexed by any major search engines, has no content, and we do not care. We know we can do it! Check back to see how it’s going.