SEO

What’s The Difference Between SEO & Internet Marketing?

June 18, 2009 By Leave a Comment

Is it po-tate-o or po-tot-o? SEO and traditional advertising and marketing are consistently talked about as two completely separate things. SEO companies mention their abilities to go out and get links, marketing companies mention their abilities to grab an audience. The truth is, and I don’t know why more people do not mention it. The two are so intertwined in necessity online, that if you are working with either one, they should be great at both. Here is why.

The Most Important Thing In Search Engine Optimization

The most inportant thing you can do in SEO is go out and get backlinks to your website from other credible websites. It sounds to simple, but it works. Of course it gets deeper than that, but for the most part, that is SEO summed up in a nutshell. The trouble is that there are really only two ways to get links to your website online. The push methods, and the pull methods.

Push Method Of Getting Links

The push method is going out and begging for links, putting you site in directories, article marketing, forum posting, and blog posting. It does work, but it is extremely tedious and a constant uphill battle. Think of it as going to networking event where the only people in the room are realtors, stock brokers, and insurance agents. Not that there is anything wrong with those professions, but they are all their for themselves.

Pull Method Of Getting Links

The pull method of getting links works a little bit differently, and is rarely talked about by SEO companies except for the best. This is where you do exactly what you should have been doing all along, and creating extremely valuable, or interesting content for your target customers. It could be a blog post that comments on a hot topic asking people to join in the conversation, or a really good tutorial on how to do something. It could be a poll, or a contest. Whatever it is, make sure it is what the reader is looking for, and not a sales page. Those come later. Focus on providing great content for the sake of great content and getting it out there, and you will begin to drive more traffic.

Filed Under: Featured Tagged With: Content, internet marketing, link ideas, linking, SEO

Google Local Search Listings – Free Guide On How To Get Listed

April 22, 2009 By Leave a Comment

If you are looking have been trying to figure out how to get your business into the google and yahoo local search listing, we can help you out! Below is a Powerpoint presentation we put together for Slideshare.net on Local Search SEO. Watch it and then enter your email address in the field below to download you copy of the OSEM Local Search Checklist PDF. It includes all the info in the presentation, in an easy to understand fashion.

Generate Traffic With Google & Yahoo Local Listings

Filed Under: Local Search SEO Tagged With: google local search, local search checklist, local search listings, local seo, organic seo, SEO, seo checklist, tips, tricks

SEO Consulting Services – Avoid The Landmines

April 14, 2009 By Leave a Comment

“There are millions of business on the internet that have no idea how to get noticed.”

They are unaware of even the most basic search engine optimization techniques that all traffic to pour into your website. We specialize in small and medium firm SEO. We can help your business increase your natural search rankings in the major search engines to develop free long term traffic sources, that your business can turn into revenue.

SEO Consulting Services

Our SEO company has been able to help dozens of small and medium size businesses improve search rankings over the past several years using sound, proven, legal strategies. We know what works, and more importantly what does not work.
To get you started, here are several things your business should be doing to optimize you sites business building potential:
Keyword Research And Selection – The beginning of any online process should be proper keyword research. It is the foundation stone of all your online efforts, and can make or break whether you ever become successful online. This step allows you to know what people are looking for, and how competitive the market is. Often times, small business can generate substantial traffic, and have great success for no other reason than the fact that their competitors are targeting the wrong keywords, and they are targeting the right ones. Orlando search engine marketing are experts at keyword research, and pride ourselves on the ability to train new businesses on a regular basis.

Website Content

Many people never realize, that for a search engine to rank your site, it has to know what it is about. How would it know without lots of great content such as articles, stories, images, and videos? Users want information when they go online. The more great, relevant, sincere information you have for them in all forms, the better users will like your site, and the better it will rank in the search engines.

SEO or Search Engine Optimization

Search engines look for key information in certain standardized places on a web page. The funny thing is that most pages do not have it. You can bet that the well ranked pages do. SEO optimization of your site is essential to getting great placements in the search engines. One thing many people do not know about SEO is that it only needs to be done to your page once, unless you want to change the words are targeting. Most SEO marketers will gladly make you pay a monthly fee to optimize your site. We believe in educating our clients. While SEO is important to getting good rankings. SEO is not the only factor that goes into getting to the top of the rankings.

Link Building

Along with on-site SEO, link building is the most important part of the puzzle to getting ranked high on organic search results. Not all links were created equal however. In fact, some links can actually get you BANNED from the search engines. Getting links from bad neighborhoods like casino’s or pornography is a one way ticket to the domain graveyard. On the positive side, if you can get links from relevant websites, that have content on the same topics as you do, then you will move up much faster and be viewed as an authority. Google also ranks websites with what they call page rank. google.com has the highest page rank, 10/10. really popular sites like digg.com or aol.com usually have 6 ,7, or 8′s. While you site most likely get to that stature ( If it did you would be a millionaire many times over) The higher your rank, the easier it is to rank high in the searches. Also, links from these high ranked domains carry more weight, than small unknown websites. Link building is one of the areas the differentiates Orlando Search Engine Marketing from our competitors. We have the ability to get the links needed, and avoid that bad ones. Most companies stop and simple SEO and charge thousands.

Ethical “White Hat” Search Engine Optimization

With so much at stake for the top search spots, undoubtedly some professionals resort to illegal or unethical search ranking techniques to build manufactured rankings. While many customers say “what’s wrong with that. I would love to do that.” Unfortunately Google and the other search engines actively search for those that attempt to cheat the system, and remove them from their rankings.

SEO That Works

Like some other professions, online marketing and SEO in general is full of people that say they know what they are doing, but really do not. They either use out of date strategies, that no longer work, or simply have no idea what they are doing. We have redone SEO on countless websites that we not done right the first time when the customer hired the wrong SEO company.
We always give a performance guarantee and inform your of the realistic expectations of the effects of our SEO services.

Filed Under: SEO Tagged With: Link building, organic seo, search engine optimization, SEO, seo tips, white hat seo

SEO & Search Engine Marketing

April 8, 2009 By Leave a Comment

Why Hire a Search-Engine Optimization (SEO) Professional?

Over 80% of internet users find websites by using search engines. In fact, after considering email, using search engines is the number one activity most people do online. With numbers like that, how can you afford not to get the most out of the immense volume of traffic the search engines have to offer. It is essential in the current and future market, to develop a search engine marketing strategy.

OrlandoSearchEngineMarketing.com makes it easy to develop this strategy and successfully implement it to drive your business forward.

The way people use search engines to find information, products, and services makes the perfect channel to funnel highly targeted qualified leads to your website. Search engine traffic has been shown to convert higher than almost any other form of advertising. That is why it is essential for any business to develop and effective search engine marketing strategy for their marketing goals. This usually includes professional search engine optimization combined with PPC management. Highly visible first page listing on the major search engines such as Yahoo, MSN, and most importantly GOOGLE, can drive thousands of potential customers a day to your website. The best thing about this is that you have the ability to control who you wish to target based on your optimization and content.

The three main components to a well rounded, and effective search engine marketing strategy are (PPC) or Pay Per Click, Search Engine Optimization, and Ethical Link Building. PPC is the process of paying a set fee for a specific action. In the case of PPC you pay a certain fee for every time someone click on your ad. This can be highly effective. To get more information visit our PPC information page. Search- Engine Optimization is the process of restructuring a sites architecture and content so that it ranks higher in the search engine results. The higher it ranks, the more traffic you will recieve. Unlike PPC, which appears as “sponsored listings”, “organic listings” appear in the normal results of the search engines. This means you do not pay a fee every time someone clicks on them. There are hundreds of factors that go into deciding which sites are ranked at the top. Additionally, each search engine uses their own parameters. Luckily for you, and not for your competitors, organic and paid listings can be ethically manipulated by us to get better results through proven search engine marketing and optimization techniques.

Orlando Search Engine Marketing has helped dozens of companies achieve the results they were looking for. Our clients begin to see results within the first month and continue grow.

Search-Engine Optimization requires an extensive commitment of resource from highly skilled professionals, of time and expertise.

Do you have a Search Engine Optimizaton strategy?

A top ranked website for a competitive term can mean thousands, and even millions of dollars per year to the website that holds that search position. A top-ranked website is often the main catalyst for a business enjoying sustained and measurable market share growth.

Orlando Search Engine Marketing has a team of expert Search Engine Marketing professionals that are capable of designing, implementing, and managing every aspect of your short and long term SEM strategy? Give us the opportunity to work with your marketing manager or website developer to get you to the top of the world of search.

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Filed Under: SEO Tagged With: Link building, orlando, PPC, search engine marketing, search engine optimization, search engine strategy, SEO, strategy

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