Don’t Target Keyword That Make No Sense

If you are not a specialist then an SEO specialist should almost never just go ahead and try to rank your website for the search terms you request! Why? Because you most likely do not know which search terms to request to be the most effective. About 90% of the time my clients think they want to rank for one term, and I tell them why that is wrong. Often times the term they want to rank for has little or no search volume, and would not justify the cost of hiring an SEO specialist to get that spot. Ranking #1 for your brand will not do you any good. No one searches brand names online unless you are have been doing branding offline, or are a major corporation. As an example, most people would say they want to rank for florida real estate. That is great in all, but there is a lot of traffic that would not be looking for your services if you were a realtor. The high cost to rank for that term is not your best first objective. You want to rank for something the has high commercial intent. That means you want to target the people who are looking for a real estate agent, or who are looking to list their house. What keywords would those people be using? It is not florida real estate. It would probably be orlando realtor. That is a huge difference. That is why improper keyword research and targeting or no targeting at all is a major internet marketing mistake. This goes true for adwords too.

Why “Long Tail” Keywords Aren’t Worth Focusing On

Long tail keywords are keywords that several words long and receive little to now traffic. When you combine thousands of them they can make up a lot of traffic. They are also easy to rank for. So why not target them? That is easy. If you focus on a higher search volume keyword, even if it is more competitive, you will rank for long tail keywords anyways. It happens naturally. The trouble with targeting them is that you have to do a huge amount of work for the amount of searches you are getting. Go for the bigger or medium search and competition terms. You will pick up long tail search along the way. It is a good idea to have an idea of different long tail phrases, but you do not need full pages to get them. Just pepper the phrases into your normal pages that are attempting to rank for terms a little more substantial

Don’t Get Stuck On On Page Keyword Optimization

Three main things effect a web pages ranking in the search engines. It gets much more detailed than this but think black and white for a minute. Keyword theme of your site, the number of pages you have in your web page and how the links are structured, and how many quality inbound links you have to your site. The larger the number of the last two, the less the first one matters. You can make a site about purple donkeys rank high for credit cards without ever mentioning the words credit card if you have enough authority links pointing to the purple donkey site. Don’t get caught up to long in on page optimization. GO OUT AN BUILD BACKLINKS using anchor text.

We like to keep article fairly short so we will continue this list in another article. If you are looking for an SEO consultant or a Pay Per Click Consultant visit our website to contact us about helping you achieve a higher return on investment for your online marketing dollars.