We wanted to start a new series to inform our readers of some of the mistakes that can corrected to improve the return of their online marketing. Budget. If you are marketing on Adwords full time. This is a great reason to look into a professional consulting service such as us. The following PPC mistake was made by three companies when I searched for the term “limo service”. As most would guess. The term limo service is a rather locally oriented search term. Unless the company doing the Pay Per Click happened to be a national lead generation company for limo services that was marketing for general limo service, any company that shows up and is not locally oriented is wasting money, and lowering their quality score in the eyes of google. I live in Orlando, Fl and since Google has begun to take into account the intent of what a searcher is looking for it puts in sponsors it thinks will be most relevant. Unfortunately they make a lot of mistakes. It is not their fault. Advertisers are given the tools to make sure things like this do not happen. The ads shown below are wasted money.We will call out the mistakes that they have made in their campaign. Allow us to make sure that your campaigns do not do the same. Make sure the your local service is geo targeted to only the areas you service. Do not just target keywords with the city name in them.
Social Media | Pay Per Click | Search Engine Optimization | Organic Seo | Local Search Optimization | Law Firm SEO | Realty SEO
