If you own a business, the last thing that you want to see when you google your brand name is a rip off report by an angry client or competitor because they did not get their way. Though some rip of reports are valid complaints, most are just some complaining the world did not bend around them when they wanted something extreme and unjust. The credibility of these so call consumer rip off reports is in heavy debate for the last couple years. The business plan is ingenious. Let consumers make unsubstantiated claims against companies, the person who made the report wants everyone to know how bad the company is so they link to the report and build up the strength of the website, then they charge a fee (very large fee) to remove the company from the list. The trouble is they are consistently showing up in the top search results.
How To Get Rid Of A Rip Off Report?
Unfortunately the only real way to get rid of a rip off report is to pay them to take it off. Given the price and extortionist tactics, this is far from the best option. If you are a search engine optimization specialist, your goal is to knock them down passed the first one or two pages of google for your keyword terms. Since over 95% of the people that use search engines never go past the first page. This is not a cure all however, sometimes the issue requires other remedies. If for some reason (hope this does not happen) a well known blogger or a larger website wishes to hurt your good name, you may be in for a little more than a monetary issue.
Often time we have seen companies try to bribe a blogger with money to remove a negative review. This is generally a road to disaster. The blogging community generally has a sense of truthfulness to them, and may feel the need to blast you further is they are offered monetary compensation. Usually the best thing to do is to ask them their opinion on the matter. Ask what they would like to see changed to remove the review. If they suggest money, then you can decide if it is right. The web is full of stories of companies who unsuccessfully bribed a blogger, and ended up be battered exponentially worse than the original review.
How Do You Know If There Is A Rip Off Report For Your Business?
You can use Google blog search to scour the web for any new mentions of certain keyword phrase. For instance is did a Google blog search for “Orlando SEO” I would know every time the term is mentioned in a article. This is key if you are planning on improving your reputation online. A famous Dell case study explained the impact of this. Dell began looking for mentions of it’s name and would have Dell employee’s respond to comments to see if they help or what they could do better. Within six month negative mentions of Dell online dropped from near 50% of all comments being negative, to just over 20%. That is HUGE!
How Hard Is It To Knock Down A Rip Off Report?
If you are a search engine optimization consultant, it takes some time, but it is not that hard. If you are everyone else, it can be a daunting task. Instead of getting one search result to the top of list, you need to get 8 or 9 up there ahead of the rip off report. This can be done by traditional SEO methods using link building, but it can take some time depending on how strong the rip off report comes out.
We hope you have found this article helpful. Please leave comment or link back to this page if you found it helpful. You may contact us at 727-410-6165 for help repairing your reputation.
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