Don’t Target Keyword That Make No Sense

If you are not a specialist then an SEO specialist should almost never just go ahead and try to rank your website for the search terms you request! Why? Because you most likely do not know which search terms to request to be the most effective. About 90% of the time my clients think they want to rank for one term, and I tell them why that is wrong. Often times the term they want to rank for has little or no search volume, and would not justify the cost of hiring an SEO specialist to get that spot. Ranking #1 for your brand will not do you any good. No one searches brand names online unless you are have been doing branding offline, or are a major corporation. As an example, most people would say they want to rank for florida real estate. That is great in all, but there is a lot of traffic that would not be looking for your services if you were a realtor. The high cost to rank for that term is not your best first objective. You want to rank for something the has high commercial intent. That means you want to target the people who are looking for a real estate agent, or who are looking to list their house. What keywords would those people be using? It is not florida real estate. It would probably be orlando realtor. That is a huge difference. That is why improper keyword research and targeting or no targeting at all is a major internet marketing mistake. This goes true for adwords too.

Why “Long Tail” Keywords Aren’t Worth Focusing On

Long tail keywords are keywords that several words long and receive little to now traffic. When you combine thousands of them they can make up a lot of traffic. They are also easy to rank for. So why not target them? That is easy. If you focus on a higher search volume keyword, even if it is more competitive, you will rank for long tail keywords anyways. It happens naturally. The trouble with targeting them is that you have to do a huge amount of work for the amount of searches you are getting. Go for the bigger or medium search and competition terms. You will pick up long tail search along the way. It is a good idea to have an idea of different long tail phrases, but you do not need full pages to get them. Just pepper the phrases into your normal pages that are attempting to rank for terms a little more substantial

Don’t Get Stuck On On Page Keyword Optimization

Three main things effect a web pages ranking in the search engines. It gets much more detailed than this but think black and white for a minute. Keyword theme of your site, the number of pages you have in your web page and how the links are structured, and how many quality inbound links you have to your site. The larger the number of the last two, the less the first one matters. You can make a site about purple donkeys rank high for credit cards without ever mentioning the words credit card if you have enough authority links pointing to the purple donkey site. Don’t get caught up to long in on page optimization. GO OUT AN BUILD BACKLINKS using anchor text.

We like to keep article fairly short so we will continue this list in another article. If you are looking for an SEO consultant or a Pay Per Click Consultant visit our website to contact us about helping you achieve a higher return on investment for your online marketing dollars.

On-site Factors (On-site Seo)

Keyword Optimization

The two big things here are keyword optimization and link structure. What do these mean? Keyword optimization means that you have researched what words people are using to search for your product or service. Once you have the main one you should look for what are called modifiers. Modifiers are words before and after your main keywords that modify your main phrase. If the main keyword phrase you are targeting is “horse riding”, then modifiers would be horse riding lessons, horse riding clothes, horse riding saddles….. You get the point. The idea is that no everyone will use just horse riding. This is how you build relevancy on your site and get targeted traffic. Once you have the keywords, you have to get them in the right place. We are not going into insane detail, but check our video tutorial to find out how.  In general you want your keywords appearing in you URL, title tag, h1-h6 tags (this has lost a lot of importance), and on your page. This makes sense right. If you sell horse riding equipment, Google thinks you would mention horse riding equipment in your text. If you don’t they just assume you should not be ranked for that phrase.

Internal Link Structure

This is a very important part that most people miss. Your internal link structure plays a huge role in how well you site ranks. The links from internal pages to other internal pages, the use of “no follow” tags for links you do not want the search spiders to see, they are all important. Link structure is how your sites pages get connected. If it is done right, the search engines reward your. Done wrong, and you will be penalized. And no, if you think putting a sitemap up means you are good to go, you are wrong! It is true that a sitemap is helpful for most sites, but it is not necessary for others, and is only part of what can be done. Before you ever try to build back links to your website, make sure that your internal structure is set up correctly.

Off-Site Factors

Link Building

Getting back links to your site is essential to ranking for profitable, competitive keywords. The reason is a little different than why you think though. Our take on the need for back links is a little different than what most would tell you. Back links in the eyes of Google spell credibility. They even gave credibility a new name. It’s called “Pagerank”. It is calculated on a 0-10 scale. Three things effect page rank in regards to back links. Volume, quality, and scarcity. In an ideal world, you would get back links from a lot of sites, that had high pagerank themselves, and you sites link was the only link on the page. Think of a link as a vote in the eyes of Google. A website decided that your site was good so it linked to you. How many other sites did they link too? The less the better. The more well known the website the better.

Page Rank

The thing about Page rank is that it is wildly understood. Essentially Google uses it for two main reasons. The first is to judge how much weight a link to another page or site should have from a site (not all sites are equal). The second is as a qualifier to be included in the search rankings. For popular searches, Google gives preference to high Page rank sites. The easiest way to describe this complex relation is that the higher your Page rank, the less relevant your page has to be to be shown in the search results.

Quality Factors

Believe it or not, Google has got a lot smarter of the last couple years. They have begun to measure a lot of things that did not matter even 6 months ago. Among the most important things that google has begun to use in their ranking equations is quality. They measure this by the quality of the users experience when they go to your site from the search page. What does the user do? The answer is measured by metrics such as bounce rate and time. Bounce rate is the number of people that go to you home page and then leave without clicking on another page. Time simply refers to how long they stayed on your site. High bounce rates and low time spent averages reflect that the users are not finding what they are looking for on specific search terms. The result is that you become deranked from those terms.

Recap

Social Media Consulting | Pay Per Click Management | Website Conversion | Realty SEO
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“There are millions of business on the internet that have no idea how to get noticed.”

They are unaware of even the most basic search engine optimization techniques that all traffic to pour into your website. We specialize in small and medium firm SEO. We can help your business increase your natural search rankings in the major search engines to develop free long term traffic sources, that your business can turn into revenue.

SEO Consulting Services

Our SEO company has been able to help dozens of small and medium size businesses improve search rankings over the past several years using sound, proven, legal strategies. We know what works, and more importantly what does not work.
To get you started, here are several things your business should be doing to optimize you sites business building potential:
Keyword Research And Selection – The beginning of any online process should be proper keyword research. It is the foundation stone of all your online efforts, and can make or break whether you ever become successful online. This step allows you to know what people are looking for, and how competitive the market is. Often times, small business can generate substantial traffic, and have great success for no other reason than the fact that their competitors are targeting the wrong keywords, and they are targeting the right ones. Orlando search engine marketing are experts at keyword research, and pride ourselves on the ability to train new businesses on a regular basis.

Website Content

Many people never realize, that for a search engine to rank your site, it has to know what it is about. How would it know without lots of great content such as articles, stories, images, and videos? Users want information when they go online. The more great, relevant, sincere information you have for them in all forms, the better users will like your site, and the better it will rank in the search engines.

SEO or Search Engine Optimization

Search engines look for key information in certain standardized places on a web page. The funny thing is that most pages do not have it. You can bet that the well ranked pages do. SEO optimization of your site is essential to getting great placements in the search engines. One thing many people do not know about SEO is that it only needs to be done to your page once, unless you want to change the words are targeting. Most SEO marketers will gladly make you pay a monthly fee to optimize your site. We believe in educating our clients. While SEO is important to getting good rankings. SEO is not the only factor that goes into getting to the top of the rankings.

Link Building

Along with on-site SEO, link building is the most important part of the puzzle to getting ranked high on organic search results. Not all links were created equal however. In fact, some links can actually get you BANNED from the search engines. Getting links from bad neighborhoods like casino’s or pornography is a one way ticket to the domain graveyard. On the positive side, if you can get links from relevant websites, that have content on the same topics as you do, then you will move up much faster and be viewed as an authority. Google also ranks websites with what they call page rank. google.com has the highest page rank, 10/10. really popular sites like digg.com or aol.com usually have 6 ,7, or 8′s. While you site most likely get to that stature ( If it did you would be a millionaire many times over) The higher your rank, the easier it is to rank high in the searches. Also, links from these high ranked domains carry more weight, than small unknown websites. Link building is one of the areas the differentiates Orlando Search Engine Marketing from our competitors. We have the ability to get the links needed, and avoid that bad ones. Most companies stop and simple SEO and charge thousands.

Ethical “White Hat” Search Engine Optimization

With so much at stake for the top search spots, undoubtedly some professionals resort to illegal or unethical search ranking techniques to build manufactured rankings. While many customers say “what’s wrong with that. I would love to do that.” Unfortunately Google and the other search engines actively search for those that attempt to cheat the system, and remove them from their rankings.

SEO That Works

Like some other professions, online marketing and SEO in general is full of people that say they know what they are doing, but really do not. They either use out of date strategies, that no longer work, or simply have no idea what they are doing. We have redone SEO on countless websites that we not done right the first time when the customer hired the wrong SEO company.
We always give a performance guarantee and inform your of the realistic expectations of the effects of our SEO services.

Why Hire a Search-Engine Optimization (SEO) Professional?

Over 80% of internet users find websites by using search engines. In fact, after considering email, using search engines is the number one activity most people do online. With numbers like that, how can you afford not to get the most out of the immense volume of traffic the search engines have to offer. It is essential in the current and future market, to develop a search engine marketing strategy.

OrlandoSearchEngineMarketing.com makes it easy to develop this strategy and successfully implement it to drive your business forward.

The way people use search engines to find information, products, and services makes the perfect channel to funnel highly targeted qualified leads to your website. Search engine traffic has been shown to convert higher than almost any other form of advertising. That is why it is essential for any business to develop and effective search engine marketing strategy for their marketing goals. This usually includes professional search engine optimization combined with PPC management. Highly visible first page listing on the major search engines such as Yahoo, MSN, and most importantly GOOGLE, can drive thousands of potential customers  a day to your website. The best thing about this is that you have the ability to control who you wish to target based on your optimization and content.

The three main components to a well rounded, and effective search engine marketing strategy are (PPC) or Pay Per Click, Search Engine Optimization, and Ethical Link Building. PPC is the process of paying a set fee for a specific action. In the case of PPC you pay a certain fee for every time someone click on your ad. This can be highly effective. To get more information visit our PPC information page. Search- Engine Optimization is the process of restructuring a sites architecture and content so that it ranks higher in the search engine results. The higher it ranks, the more traffic you will recieve. Unlike PPC, which appears as “sponsored listings”, “organic listings” appear in the normal results of the search engines. This means you do not pay a fee every time someone clicks on them. There are hundreds of factors that go into deciding which sites are ranked at the top. Additionally, each search engine uses their own parameters. Luckily for you, and not for your competitors, organic and paid listings can be ethically manipulated by us to get better results through proven search engine marketing and optimization techniques.

Orlando Search Engine Marketing  has helped dozens of companies achieve the results they were looking for. Our clients begin to see results within the first month and continue grow.

Search-Engine Optimization requires an extensive commitment of resource from highly skilled professionals, of time and expertise.

Do you have a Search Engine Optimizaton strategy?

A top ranked website for a competitive term can mean thousands, and even millions of dollars per year to the website that holds that search position. A top-ranked website is often the main catalyst for a business enjoying sustained and measurable market share growth.

Orlando Search Engine Marketing has a team of expert Search Engine Marketing professionals that are capable of designing, implementing, and managing every aspect of your short and long term SEM strategy? Give us the opportunity to work with your marketing manager or website developer to get you to the top of the world of search.

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