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A Simple, Transparent Explanation To Our Approach To Internet Marketing

Contrary to what many SEO’s will tell you, internet marketing is not rocket science. SEO is not voodoo, or witchcraft. It does take knowledge, but where the rubber meets the road is the ability to implement a plan. While every client requires a different plan, here a simple transparent explanation of our methodologies to how we build our clients online marketing campaigns. For specifics on the various option involved in these different services please visit the appropriate page on our website for more in-depth information, or request a consultation.

The Start – Proper Analytics

We start with proper analytics. Analytics allows us to see what is working and what is not. It also allows you to see what is working and what is not. That way, you no longer have to rely on the opinion of a consultant. You can ask him to back it up with hard proof. By far the most important thing to track inside of analytics is conversion tracking. For some companies its tracking request for service, for other companies they need to track phone calls. Regardless of what the goal is of your website, we start with tracking those goals so you and us can see what is working and what is not.

Ramping Up – Understanding The Needs Of Your Business

Most clients do not have a clear understanding of the advantages of the different types of online marketing. Some provide better returns very quickly (PPC), others return much higher returns, but take longer to have an impact (SEO). Understanding your businesses needs, budget constraints, marketing goals, and competitiveness of your marketing all play a role in what solutions are best for your to implement. Sometimes you will come to us with a clear understanding of this, and a need for a specific piece of the puzzle. Other times, you will rely on us to solve this puzzle for you. Are you only interested in Pay Per Click Marketing? What About SEO? Should you do a mixture of both? What ratio? What about email marketing? People are talking a lot about social media, will that work for us? These are all questions that should be asked, and we can help you solve.

A Clear View – Transparency Into Your Online Marketing

We can talk about our technical expertise later on  (Trust us, we know our stuff), what is important here is not that we know what needs to be done, but that it gets done in a way that makes your life easier. Regardless of whether it is Pay Per Click Marketing, SEO, Social Media, or another project, to make your life easier, we need to be able to give you a clear understanding of what steps need to be taken to get you the results you are looking for. This means clearly defined goals, actions steps, and deliverables. This transparent, systematic approach allows you to see a clear pictures of where your online marketing campaigns are, where they are going, and how long it should take to get there.

Rubber Meets The Road – Implementation

All the strategy in the world won’t get you the results that you need to justify spending money on internet marketing. At some point your company needs to see a return.  To get those returns requires a company that “move the needle”.  Our staff specializes in implementation of real world strategies that get results. The day to day grind of effort it takes to get top organic rankings can be grueling. Doing it efficiently, gives you the edge over your competitors. InBusiness has a dedicated team of experts that implement these processes on a daily basis across over a dozen industries. It works for our clients, and it can work for you.

If you are in need of SEO, pay per click management, social media, training, or have no idea what you need, contact us for a consultation. We will provide you with an assessment that will give you a better direction, and a clearer understanding of what is possible with your budget.

Measurable results. We constantly provide updates on what really matters: improvement in search engine rankings, increased traffic and sales. You’ll be able to monitor our progress at a glance.
Expert management. Our team of experts specialize in different aspects of online marketing: from SEO and social media to copywriting and web design, our specialists can help you achieve success faster than you ever could alone.
Complete transparency. You’re able to track every dollar spent on online marketing through one easy interface. Plus, you can “pop in” online and see how each project is progressing at any time.